Adult content, gambling, charitable services and voting related text messages are forbidden.
Can the features below be used?
Message Originator: No (the carriers will overwrite the originator)
Long number/virtual mobile number: Yes
General best practices:
You should get opt-in consent from each end user before sending text messages.
For marketing messages you must make it easy for customers to opt-out - e.g. by sending a reply 'STOP' text.
To ensure that messages are not considered spam, be transparent with who you are; clearly display the name of your service / business within the message originator or within the body of the text message itself.
Zensend recommends that customers review all suggested SMS use cases with a qualified legal team to make sure that you are acting within the law.