All messages that are for marketing purposes must be prefaced with ‘REKLAM:’ or ‘TANITIM’. This is so the user can identify they are receiving a promotional text message. Promotional messages should also include the URL or a care number of the company providing the promotion. 


Messages sent using Turkish accents contain characters which are outside of the GSM character set, these messages will need to be sent in Unicode format. 


For more information you can visit the Information and Communication Technologies Authority.


Can the features below be used?


Message originator: Pre-registration is required


Long number/virtual mobile number: Yes


Concatenated message support: Yes


General best practices: 


  • You should get opt-in consent from each end user before sending text messages. 


  • For marketing messages you must make it easy for customers to opt-out - e.g. by sending a reply 'STOP' text.


  • To ensure that messages are not considered spam, be transparent with who you are; clearly display the name of your service / business within the message originator or within the body of the text message itself. 


Zensend recommends that customers review all suggested SMS use cases with a qualified legal team to make sure that you are acting within the law.